To celebrate its 30th anniversary, Panike initiated its rebranding process in 2016. It was necessary to start communicating its brand according to what the quality of its products and the intents, that the implementation of a new strategy, of a pioneer brand on its industry, demand.



With a deep respect for the brand’s history, the rebranding process was done in order to transport the DNA of its legacy to a new modern age (modernity). A typeface designed to reflect all the emotional load from the first logo, designed by the founder, to the version more present and known by the public.


The product’s catalog was the first demonstration of the brand’s new positioning, with a clean assignment of colors for each category of products and a transversal photographic production for all printed and digital media.


The packages and fleet were also rethought to the new universe Panike, always with the product on the forefront. Most certainly, throughout Portugal, they have already given you a good day with Panike’s products.



Panike relaunches its brand with a lighter and more focused communication, reinforcing and reaffirming its repositioning, conveying a sense of trust for the brand. The site, perhaps the most important piece, is now released.


A well-deserved recognition to the team involved in this long process: Bürocratik, responsible for branding and website work, its. your studioresponsible for photography and Favo Studiofor the video. We are all Panike.