To celebrate its 30th anniversary, Panike initiated its rebranding process in 2016. It was necessary to start communicating its brand according to what the quality of its products and the intents that the implementation of a new strategy, of a pioneer brand on its industry, demands.



With a deep respect for the brand’s history, the rebranding process was done in order to transport the DNA of its legacy for today’s day. A typeface designed to reflect all the emotional load from the first logo, designed by the founder, up to the version more recent and more well-known by the public.


The product catalogue was the first demonstration of the brand’s new positioning, with a clean assignment of colours for each category of products and a transversal photographic production for all the communication (both printed and digital).


The packaging design and fleet were also rethought to the new universe Panike, always with the product highlighted. Most certainly, throughout Portugal, they have already given you a good day with Panike’s products.



Panike relaunches its brand with a lighter and more focused communication, reinforcing and reaffirming its repositioning, conveying a feeling of confidence for the brand. The site, perhaps the most important piece, is now released.


A well-deserved recognition to all the teams involved in this long process: Bürocratik, responsible for the work of branding, catalogue and website, its. your studio responsible for photography and Favo Studio responsible for the video. We are all Panike.